“I’ll always be howling for you,” is the eerie refrain echoing through the debut single, “Howling,” released as a teaser to the EP in 2023. The music video, filmed at the iconic AllWays Lounge & Cabaret in New Orleans, immerses audiences in Sir's introspective journey with a hazy, surreal cabaret scene witnessed solely by Sir. They watch their younger self, portrayed by their niece Rachel Michel, take the spotlight—a poignant reminder of the artist’s past indulgences and the transformative power of creation to return to self. With she her sir, Sir revisits their origins and boldly reinvents them with a mesmerizing blend of music, memory, metaphor, and identity. A stirring homage to Sir's New Orleans roots and the city’s subversive queer arts scene, the video
ABOUT
Sir, a Cajun artist and musician, splits their time between New Orleans and Los Angeles. They are the creative force behind she her sir, one half of the dark-wave duo You Can Call Me Sir, and the bassist for LA’s punk band, Agender. Their unique electro, post- punk sound addresses themes like consent, power dynamics, and self-discovery. With she her sir, Sir offers a raw and unapologetic rediscovery of self.
